CGM blog: Crisis, what crisis?

Shhh. Can you hear the silence? Suddenly all those political would-be red tape cutters have gone quiet since the Grenfell Tower fire. Why? Because regulation and safety after the fact (and we’re yet to discover the true facts) doesn’t bring back lives. The most important factor when dealing with a crisis is anticipation – hoping for the best but preparing for the worst. Crises usually happen when we least expect…

Continue reading article ›

CGM Worcester Business Media Club – July 21, 2017

Media crisis management is the theme of the next CGM Business Media Club meeting at The View, Worcestershire County Cricket Club, on Friday, July 21 from 9.45am to 12.30pm. Presented by media and communications experts with lively debate and interaction, the club offers fresh ideas, inspiration and motivation. Our presentation on media crisis management will discuss how to avoid making a drama out of a crisis and turn a negative…

Continue reading article ›

CGM Birmingham Business Media Club – July 14, 2017

Learn how to promote your business by attending the CGM Birmingham Business Media Club, which meets at Longbridge Innovation Centre every month. The next meeting will be held on Friday, July 14 from 9.30am to 12.30pm. The theme is: Media crisis management – How to avoid making a drama out of a crisis and turn a negative into a positive.   The Business Media Club, which celebrates its fourth birthday…

Continue reading article ›

CGM Worcester Business Media Club – June 23, 2017

Telling your own business story is the theme of the next CGM Business Media Club meeting at The View, Worcestershire County Cricket Club, on Friday, June 23 from 9.45am to 12.30pm. Presented by media and communications experts with lively debate and interaction, the club offers fresh ideas, inspiration and motivation. The CGM Business Media Club provides a structured programme of learning and development and offers a blend of media training,…

Continue reading article ›

CGM blog: Plan your blogs with vision and mission

Do you have a vision and mission for your business? I mean, do you really know why you do what you do? And can you or do you communicate your passion for it? Despite the mantra, people don’t buy people, they buy into people – capability is fine but that’s often a given. Most of us go on baser instincts – trust, ethics, reliability, respect and reputation – credible characteristics…

Continue reading article ›

Strictly Worcestershire raises £37,000 for cancer charities

Two county prostate cancer charities have received a £37,000 boost from this year’s Strictly Worcestershire, which wowed a sell-out audience of 750 at the Chateau Impney in Droitwich. The dance spectacular, hosted by TV and radio presenter Adrian Chiles, was won by Fiona Watson and Jon Bell, whose samba and American smooth routines impressed the judging panel comprising Lord Digby Jones, broadcaster Bob Warman, dancer/choreographer Katie Love and choreographer Jennifer…

Continue reading article ›

CGM blog: Getting on the media radar with storytelling

At CGM, we define ourselves as storytellers – across all communication forms. Stories tell us something about you rather than just what you do (maybe why you do it?) – and they sell – people buy into the value of a good story (it’s in our genes – stories are the way we understand the world). So from June 2017 at CGM we’re taking the bull by the horns. Rather…

Continue reading article ›

CGM blog: Nature abhors a vacuum

There’s a key phrase we use at CGM that underpins the value of training and our approach to PR. It’s ‘nature abhors a vacuum’ – a theory devised by Aristotle who observed that nature requires every space to be filled. In media and PR terms, this isn’t just spotting a gap in the market – it is placing yourself as an expert in your field. The benefit of being a…

Continue reading article ›

Get Yourself Broadcast Ready – June 6, 2017

Do you want to become a respected media spokesman for your profession or industry or reach your target audience by getting your message out there in the media? If so, you need Get Yourself Broadcast Ready – CGM’s one day media training day covering TV and radio broadcast interview skills. Held at Worcestershire County Cricket Club on Tuesday, June 6 from 10am to 4pm, our course will give you the…

Continue reading article ›