CGM blog: Nature’s way to good PR

If you want a suitable analogy for how good PR works, take a look outside your window. You won’t see a beautiful array of golden daffodils in your garden unless you planted bulbs last autumn or they grow back perennially because you’ve kept the bulbs dry and deeply embedded. When it comes to PR and marketing, too many people demand an instant splash of colour but fail to heed nature’s…

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Award-winning apprenticeship programme turns five

An award-winning apprenticeship scheme launched by expanding Worcestershire accountants Ormerod Rutter is marking its fifth year in operation. Set up to address a skills shortage across the sector, the programme has given invaluable accountancy and IT career opportunities to 38 ambitious young people from across the county since 2012. The fast-growing firm, which was named medium apprenticeship employer of the year at the 2015 Worcestershire Apprenticeship Awards, is currently seeking…

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Delivering Perfect Presentations and Speeches – April 11, 2017

Are you daunted by the prospect of speaking in public? If so, it’s time to book a place on our forthcoming Delivering Perfect Presentations and Speeches training day. You’ll leave being able to deliver a 10 minute note-free speech with tips to manage nerves, overcome any fears and master memory recall. Ideal for business owners, leaders and directors, executive staff, company spokespeople and marketing and communications staff, the course comprises…

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Is there a book in it? – May 2, 2017

Ever wanted to write a book?  CGM’s forthcoming half day course, Is there a book in it?, will offer the essential information you need to decide whether or not you have what it takes to write and publish your own book and, if so, how to go about it. The course will cover: – Why am I writing my book and what I am hoping to achieve?  – What’s my story and is it compelling enough?   – Who is…

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Get Yourself Broadcast Ready – May 9, 2017

Do you want to become a respected media spokesman for your profession or industry or reach your target audience by getting your message out there in the media? If so, you need Get Yourself Broadcast Ready – CGM’s one day media training day covering TV and radio broadcast interview skills. Held at Worcestershire County Cricket Club on Tuesday, May 9 from 10am to 4pm, our course will give you the…

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Video blogging – June 6, 2017

Video blogging is great character marketing – a simple but effective way to bring personality to your business. And being video, it can reach a much wider audience. Forget talking straight to a camera – there are loads of options as this one day course will explain. – Why video blog? – How to fine tune your message – Styles and options – Shaping your script – Recording (have a…

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CGM blog: I bet you think this blog is about you – don’t you, don’t you?

Truth be told I’m less troubled by Donald Trump’s war on the media and obsession with ‘fake news’ than the fact a 72-year-old tycoon can’t seem to appear in public without painting himself orange first. It is too reminiscent of deluded Golden Age Hollywood actors living out their dotage caked in dust, face powder and self-obsession. That the new ‘leader of the free world’ has jumped straight into banning anyone…

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CGM Worcester Business Media Club – March 31, 2017

Smart email marketing is the theme of the next CGM Business Media Club meeting at The View, Worcestershire County Cricket Club, on Friday, March 31 from 9.45am to 12.30pm. Presented by media and communications experts with lively debate and interaction, the club offers fresh ideas, inspiration and motivation. Read Chris’s blog on our meeting theme here. The CGM Business Media Club provides a structured programme of learning and development and…

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CGM Birmingham Business Media Club – March 23, 2017

Learn how to promote your business and the Second City by joining the CGM Birmingham Business Media Club, which meets at Longbridge Innovation Centre on a monthly basis. The next meeting will be held on Thursday, March 23 from 9.30am to 12.30pm. The theme is: Smart email marketing. Read Chris’s blog on this theme.  The Business Media Club, which celebrated its third birthday in September 2016, provides a structured programme…

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