Business Media Club blog: The power of storytelling

Did you hear the one about…? Man walks into a pub… A funny thing happened to me on the way here… Get my point? We’re a storytelling species so when we want to explain something our gut instinct is to wrap it up into a story. Business-wise, that’s why so many people struggle to write marketing copy – they try to get all factual and detailed and forget the most…

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Is there a virus in football academies?

So why do we need to rebuild belief in England’s football academies? Listen to this: “There is a virus of premature professionalisation of children’s football.” Those are the words of someone working at a football club academy. Five years after the launch of the Elite Player Performance Programme (EPPP), it is estimated that only 25 per cent of the people working in academies are coaches. Many of the remainder are…

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Why we’re hosting Rebuilding the Belief 2

Looking back on 2018, there are many personal reasons for Teresa, our 16-year-old son Nicholas and I to be happy – and we’re proud of the work of our company CGM too. But one of the best things that has happened this year has been hosting our first Rebuilding the Belief conference in April at our Media Centre in Worcester. Rebuilding the Belief is the title of my sequel to…

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Future of football academies under spotlight in Worcester

How to put the best interests of children first in football is the theme of an all-day conference being staged at CGM Media Centre in Worcester next month. Rebuilding the Belief 2 will be held on Friday, December 7, and will feature four speakers with vast knowledge of the game and discussions about the English football academy system. The line-up of speakers includes: Fulham FC academy operations manager Lee Hagger;…

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BMC blog: Thought leadership – four potential benefits

Don’t look back in anger. Great song, eh? But it’s also a stark warning if ever there was one. Too many people look back in anger and envy because they missed out. Correction, because they often fail to create opportunities others had the ingenuity to seize. And so it is with thought leadership. Thought leadership is all about influencing and inspiring – and sometimes shaking up the status quo. But…

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The BMC & me: Tim Clarke

“The club encourages a culture of sharing best practice and good ideas that anyone can benefit from.” Tim Clarke, Consumer Council for Water  The CGM Business Media Club is five and to mark our anniversary we’ve been talking to members about how the club has helped to improve their marketing and communications skills.  Be part of our celebrations at CGM Media Centre on Friday, September 28 by booking via Eventbrite….

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The BMC & me: Doug Marshall

“I gained a lot of confidence from the BMC – I like the vibe and feel of the club and its informative nature.” Doug Marshall, Ormerod Rutter   With the fifth anniversary of the CGM Business Media Club fast approaching, we’ve been talking to members about how the club has helped them develop their marketing and communications skills.  ****************************************************************** I joined the Business Media Club when Ormerod Rutter opened an…

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The BMC & me: Dave Morris

“The Business Media Club is different to most forms of networking. It is focused on learning and sharing and really useful for micro business owners and consultants for bouncing ideas around.” Dave Morris, Zentano Group   The CGM Business Media Club is five in 2018 and to mark our anniversary we’ve been talking to members about how the club has helped to improve their marketing and communications skills.  Be part…

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The BMC & me: Cathy Parvin

“I like the golden nuggets of information, the diversity of people who attend and the friendly, informal atmosphere.” Cathy Parvin, Dyspraxia Education With the fifth anniversary of the CGM Business Media Club fast approaching, we’ve been talking to members about how the club has helped them develop their marketing and communications skills.  Book your seat for our special meeting at CGM Media Centre on Friday, September 28 by visiting Eventbrite….

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