CGM blog: Crisis, what crisis?

Shhh. Can you hear the silence? Suddenly all those political would-be red tape cutters have gone quiet since the Grenfell Tower fire. Why? Because regulation and safety after the fact (and we’re yet to discover the true facts) doesn’t bring back lives. The most important factor when dealing with a crisis is anticipation – hoping for the best but preparing for the worst. Crises usually happen when we least expect…

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CGM blog: Plan your blogs with vision and mission

Do you have a vision and mission for your business? I mean, do you really know why you do what you do? And can you or do you communicate your passion for it? Despite the mantra, people don’t buy people, they buy into people – capability is fine but that’s often a given. Most of us go on baser instincts – trust, ethics, reliability, respect and reputation – credible characteristics…

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CGM blog: Getting on the media radar with storytelling

At CGM, we define ourselves as storytellers – across all communication forms. Stories tell us something about you rather than just what you do (maybe why you do it?) – and they sell – people buy into the value of a good story (it’s in our genes – stories are the way we understand the world). So from June 2017 at CGM we’re taking the bull by the horns. Rather…

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CGM blog: Nature abhors a vacuum

There’s a key phrase we use at CGM that underpins the value of training and our approach to PR. It’s ‘nature abhors a vacuum’ – a theory devised by Aristotle who observed that nature requires every space to be filled. In media and PR terms, this isn’t just spotting a gap in the market – it is placing yourself as an expert in your field. The benefit of being a…

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CGM blog: Don’t get stuck on no man’s brand

We can all spot a good brand when we see one – but how many of us can identify people or businesses lacking a conspicuous image? Portraying a positive image isn’t about vanity, it’s about consistency. More than a logo, a professional identity should course through everything you do. Yes, on one hand that means branding and using matching palette colours in all forms of communication. It is also about…

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CGM blog: A question of trust

Here’s a tough question for you. Do you think people really, truly trust you and your business? Why does this matter? Because trust is the most important facet of any business – so building trust should be the No.1 aim of every successful venture. Trust is about credibility, integrity, reliability – possibly even respect – solid character ethics and values that are not easily won or, for that matter, readily…

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CGM blog: What’s YOUR story?

Last week I spoke at a fantastic conference attended by lovely people at the University of Salford. Understanding Abuse in Sport and Safeguarding Children was gripping and thought-provoking in equal measure. We heard first-hand accounts from two women who had been abused by their coaches – horrendously so in former Spanish Olympic gymnast Gloria Viseras’ case. Gloria was repeatedly raped as a child by her coach. By comparison, my own…

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CGM blog: Nature’s way to good PR

If you want a suitable analogy for how good PR works, take a look outside your window. You won’t see a beautiful array of golden daffodils in your garden unless you planted bulbs last autumn or they grow back perennially because you’ve kept the bulbs dry and deeply embedded. When it comes to PR and marketing, too many people demand an instant splash of colour but fail to heed nature’s…

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CGM blog: I bet you think this blog is about you – don’t you, don’t you?

Truth be told I’m less troubled by Donald Trump’s war on the media and obsession with ‘fake news’ than the fact a 72-year-old tycoon can’t seem to appear in public without painting himself orange first. It is too reminiscent of deluded Golden Age Hollywood actors living out their dotage caked in dust, face powder and self-obsession. That the new ‘leader of the free world’ has jumped straight into banning anyone…

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