CGM blog: Nature’s way to good PR

If you want a suitable analogy for how good PR works, take a look outside your window. You won’t see a beautiful array of golden daffodils in your garden unless you planted bulbs last autumn or they grow back perennially because you’ve kept the bulbs dry and deeply embedded. When it comes to PR and marketing, too many people demand an instant splash of colour but fail to heed nature’s…

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CGM blog: I bet you think this blog is about you – don’t you, don’t you?

Truth be told I’m less troubled by Donald Trump’s war on the media and obsession with ‘fake news’ than the fact a 72-year-old tycoon can’t seem to appear in public without painting himself orange first. It is too reminiscent of deluded Golden Age Hollywood actors living out their dotage caked in dust, face powder and self-obsession. That the new ‘leader of the free world’ has jumped straight into banning anyone…

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CGM blog: Why I love LinkedIn

I love LinkedIn. That’s why I am so pleased it has been voted for as the theme of our next Birmingham Business Media Club meeting on February 17. Yes, there’s Twitter for immediacy, Facebook for visibility and YouTube for video – but, for me, LinkedIn is the superior business social media platform out there. Not only is it a great portal to keep in constant touch with business friends and…

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CGM blog: Why does PR work?

What’s the point of PR? It’s a fair question to pose in these dizzy days of digital marketing. Does media coverage amount to much when you can communicate direct to your audience in real time online? Of course it does. People still read newspapers – okay, maybe more online and via e-editions than print versions. And the broadcast media is bigger and more diverse than ever with a wider reach…

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CGM blog: Creating a vision map for 2017

Do me a seasonal favour – don’t race to set your business New Year resolution just yet. If you hold on a few weeks, January’s Business Media Club meetings in Worcester and Birmingham will show you how to set a fresh vision and mission for your business. This is important stuff. I want you to look 12 months into the future. Imagine a business that is promoted effectively and has…

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CGM blog – How to rebuild belief in England’s football academies

Among some fairly stiff competition, the past week must rank among the grimmest in the history of English football. The tin lid which suppressed historic child abuse in England’s football academies has burst open. The ensuing months will be a tough time for all who cherish the national game. But make no mistake – this day was always coming. Although safeguarding and child protection is rightly at the heart of…

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Soul Business Blog – Introducing Soul Business

Welcome to the Soul Business blog from Chris Green Media. Soul Business is an entire ethos to improve your business communications – and underpins our approach at CGM  from coaching to training, hosting inspirational events and the delivery of our media relations and creative services. Our aim is to inspire and enable people to communicate better by connecting deeper. It is a better way to do business as it is…

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Soul Business Blog 1- Message first, method last

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Soul Business addresses the biggest challenge in modern business – communication. Whatever facet of business you can think of, the ability to communicate usually rests at the heart of the matter. And here’s the conundrum: There are more methods and means of communication than ever before. On one hand we’ve never…

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Soul Business Blog 2 – Do better, connect deeper

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Soul Business is a dual-pronged approach to connecting deeply and meaningfully to form a stronger, longer lasting bond with your audience. So how do we do that? By winning hearts and minds to form a stronger bond. Winning minds is fairly obvious – it is about communicating the effectiveness and ability…

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