CGM blog: The power of storytelling

Here’s the conundrum. We’re a storytelling species yet telling tales often has negative rather than positive connotations. Stories are how we learn from our parents as babies and communicate best as adults by citing examples, real or made up. Storytelling feeds our imagination. It’s why we read books, listen to the radio, watch films and TV – and interact endlessly online as well as at face to face events.  This…

Continue reading article ›

CGM blog: About the new CGM Media Centre

This week we are unveiling our brand new Media Centre in Worcester. We believe this is the first dedicated media training centre to open in the Midlands – which we’re billing as YOUR media training centre in the heart of England. Why? Because although we’re pleased and proud to open our own centre, it is all about the people who will use it to develop ideas, inspiration and motivation and…

Continue reading article ›

CGM blog: The case for character marketing

“Just because you are a character it doesn’t mean you have character.” The immortal words of uber cool gangster/clean up guy Winston Wolf (Harvey Keitel) in Pulp Fiction – and one of my favourite film lines. Why? Because it rings true. Character counts – but if someone is described as ‘a character’ it usually refers to an iffy, fly-by-night sort rather than a trusty, reliable type. On the other hand,…

Continue reading article ›

Soul Business Blog – Introducing Soul Business

Welcome to the Soul Business blog from Chris Green Media. Soul Business is an entire ethos to improve your business communications – and underpins our approach at CGM  from coaching to training, hosting inspirational events and the delivery of our media relations and creative services. Our aim is to inspire and enable people to communicate better by connecting deeper. It is a better way to do business as it is…

Continue reading article ›

Soul Business blog: Why every day should be like Alum Chine

The start of every day – or working week – should be like a morning walk along Alum Chine in Bournemouth. As you breathe in the scent of fresh pine, dapples of sunlight offer a teasing glimpse of the promise that lies ahead as you gradually descend to the seafront. As a child when we holidayed in the West Cliff area of Bournemouth – usually in a guest house with…

Continue reading article ›

CGM blog: We are four

I’m so pleased and proud to write these words – the CGM Business Media Club is four years old. Wow. When we launched the club in 2013 we had no idea whether our monthly blend of communications training, personal development and quality networking would work. But it has. We were gobsmacked when 18 of the 22 people who attended the first meeting joined. We were up, away and on to…

Continue reading article ›

CGM blog: 2018 starts here – be like Cathy McGowan

The famous 1960s pop programme Ready Steady Go used to open with the slogan ‘The weekend starts here…” Host Cathy McGowan’s clarion call to get the party started at Friday teatimes across the land should be heeded by everyone in business. The time to start planning for 2018 – is now! Getting ahead of the game makes common sense. If you don’t plant winter bulbs don’t expect to see crocuses…

Continue reading article ›

CGM blog: Crisis, what crisis?

Shhh. Can you hear the silence? Suddenly all those political would-be red tape cutters have gone quiet since the Grenfell Tower fire. Why? Because regulation and safety after the fact (and we’re yet to discover the true facts) doesn’t bring back lives. The most important factor when dealing with a crisis is anticipation – hoping for the best but preparing for the worst. Crises usually happen when we least expect…

Continue reading article ›

CGM blog: Plan your blogs with vision and mission

Do you have a vision and mission for your business? I mean, do you really know why you do what you do? And can you or do you communicate your passion for it? Despite the mantra, people don’t buy people, they buy into people – capability is fine but that’s often a given. Most of us go on baser instincts – trust, ethics, reliability, respect and reputation – credible characteristics…

Continue reading article ›