CGM blog: A question of trust

Here’s a tough question for you. Do you think people really, truly trust you and your business? Why does this matter? Because trust is the most important facet of any business – so building trust should be the No.1 aim of every successful venture. Trust is about credibility, integrity, reliability – possibly even respect – solid character ethics and values that are not easily won or, for that matter, readily…

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CGM blog: What’s YOUR story?

Last week I spoke at a fantastic conference attended by lovely people at the University of Salford. Understanding Abuse in Sport and Safeguarding Children was gripping and thought-provoking in equal measure. We heard first-hand accounts from two women who had been abused by their coaches – horrendously so in former Spanish Olympic gymnast Gloria Viseras’ case. Gloria was repeatedly raped as a child by her coach. By comparison, my own…

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CGM blog: Nature’s way to good PR

If you want a suitable analogy for how good PR works, take a look outside your window. You won’t see a beautiful array of golden daffodils in your garden unless you planted bulbs last autumn or they grow back perennially because you’ve kept the bulbs dry and deeply embedded. When it comes to PR and marketing, too many people demand an instant splash of colour but fail to heed nature’s…

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CGM blog: Why I love LinkedIn

I love LinkedIn. That’s why I am so pleased it has been voted for as the theme of our next Birmingham Business Media Club meeting on February 17. Yes, there’s Twitter for immediacy, Facebook for visibility and YouTube for video – but, for me, LinkedIn is the superior business social media platform out there. Not only is it a great portal to keep in constant touch with business friends and…

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CGM blog: Why does PR work?

What’s the point of PR? It’s a fair question to pose in these dizzy days of digital marketing. Does media coverage amount to much when you can communicate direct to your audience in real time online? Of course it does. People still read newspapers – okay, maybe more online and via e-editions than print versions. And the broadcast media is bigger and more diverse than ever with a wider reach…

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CGM blog: Creating a vision map for 2017

Do me a seasonal favour – don’t race to set your business New Year resolution just yet. If you hold on a few weeks, January’s Business Media Club meetings in Worcester and Birmingham will show you how to set a fresh vision and mission for your business. This is important stuff. I want you to look 12 months into the future. Imagine a business that is promoted effectively and has…

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Soul Business Blog – Introducing Soul Business

Welcome to the Soul Business blog from Chris Green Media. Soul Business is an entire ethos to improve your business communications – and underpins our approach at CGM  from coaching to training, hosting inspirational events and the delivery of our media relations and creative services. Our aim is to inspire and enable people to communicate better by connecting deeper. It is a better way to do business as it is…

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Soul Business Blog 1- Message first, method last

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Soul Business addresses the biggest challenge in modern business – communication. Whatever facet of business you can think of, the ability to communicate usually rests at the heart of the matter. And here’s the conundrum: There are more methods and means of communication than ever before. On one hand we’ve never…

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Soul Business Blog 2 – Do better, connect deeper

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Soul Business is a dual-pronged approach to connecting deeply and meaningfully to form a stronger, longer lasting bond with your audience. So how do we do that? By winning hearts and minds to form a stronger bond. Winning minds is fairly obvious – it is about communicating the effectiveness and ability…

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