CGM Business Media Club Blog: Design and define

Some people shy away from personal branding because they think overt self-promotion isn’t for them or their organisation. Sorry, I just don’t get this. The safety of the pack is partly understandable – there’s a hermit in all of us – but if you keep a low profile why should anyone care who you are or what you do? There are no distinguishing features. Of course, there’s a mantra that…

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CGM blog: All about the Business Leaders Media Academy

At CGM, we’re really proud to launch our latest media training venture – the Business Leaders Media Academy – on Friday, May 4 (10am to 4pm). It’s Star Wars Day of course – may the force be with us! We believe the academy will be a real hit with anyone who needs to represent their business in public – whether they are a business owner, director, leader or CEO –…

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CGM Business Media Club blog: GDPR for marketing

GDPR – we know, we know. Yawn. Not again. Well yes… and no, actually. The understandable focus of General Data Protection Regulation is legality – protecting everyone’s valuable data within the boundaries of regulation. But GDPR can be more than mandatory obligation. It can – and should – be a communications opportunity. Think about it. GDPR provides a good reason for you to connect, or more likely reconnect, with people…

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CGM blog: All about Inspire 2018

So what is Inspire 2018 all about? Quite simply and unsurprisingly it’s about inspiration. We all need a splash of inspiration sometimes and we all like a good story – so we’re combining those ingredients with an event comprising five top-notch true-life business stories told by people who have gone the extra mile or simply done something different, new and/or exciting. ‘I’ is the theme in Inspire 2018 too –…

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CGM blog: Deconstruction at work

The big trend in brand design in recent years has been deconstruction. That means simplifying your brand – keeping it clean, visible, functional and subtle – not shouting too loud, using garish colours or being overtly abrasive. Take Apple. Their multi-coloured 1980s logo is long gone in preference to a gradual fade to grey and even a reversed-out white. In fact, you can barely see it on some Apple products…

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Soul Business blog – Analogue in a digital world

Former Strictly Come Dancing judge Len Goodman used to playfully describe himself as ‘analogue in a digital world’ when faced with a fancy dance routine that may have caught the eye but not necessarily ticked the boxes required of a specific dance style. You could call Len old-fashioned, even fuddy-duddy, but that didn’t make him wrong. If you visit our Media Centre in Worcester you’ll see lots of old-style analogue…

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Reach out to the people who can transform your business

From its launch more than four years ago, the beauty of the Business Media Club has been how willingly our members and visitors share ideas about marketing and communications. Aided by our interactive presentations and reluctance to preach about doing ‘the right thing’, delegates are encouraged to talk openly about the challenges they face and how they might overcome them.              One of our longest serving members is David Carter, pictured…

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Business Media Club blog: Target and focus

We all know the routine. Someone asks you to connect with them on LinkedIn. You don’t know them but give them the benefit of the doubt and accept their invitation – just in case they turn out to be a valuable connection. Before you get chance to pop the question in a personal message: “Why  are you connecting with me?” or “How can I help?”, bang comes the instant answer….

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Business Media Club blog: Reaching your target audience

All businesses want to win new customers – but too many go about it the wrong way. Their first instinct is to cast the net far and wide by opting for dim and distant marketing. We can all understand this urge. Reach as many people, hit them all with the same ‘catch all’ message and hope for the best. Trouble is, this approach lacks focus. It isn’t targeted and there’s…

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Learn how to tell your business story

The most rewarding part of hosting our Business Media Club is hearing how our members benefit from attending meetings and making changes to improve the marketing of their businesses. While we’d like to take credit for the content of our presentations, in truth it is also about the interaction that is an essential feature of the club – sharing ideas, knowledge and experiences.     One of our longest serving members,…

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