CGM blog: The case for character marketing

“Just because you are a character it doesn’t mean you have character.” The immortal words of uber cool gangster/clean up guy Winston Wolf (Harvey Keitel) in Pulp Fiction – and one of my favourite film lines. Why? Because it rings true. Character counts – but if someone is described as ‘a character’ it usually refers to an iffy, fly-by-night sort rather than a trusty, reliable type. On the other hand,…

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Soul Business blog: Why every day should be like Alum Chine

The start of every day – or working week – should be like a morning walk along Alum Chine in Bournemouth. As you breathe in the scent of fresh pine, dapples of sunlight offer a teasing glimpse of the promise that lies ahead as you gradually descend to the seafront. As a child when we holidayed in the West Cliff area of Bournemouth – usually in a guest house with…

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CGM blog: We are four

I’m so pleased and proud to write these words – the CGM Business Media Club is four years old. Wow. When we launched the club in 2013 we had no idea whether our monthly blend of communications training, personal development and quality networking would work. But it has. We were gobsmacked when 18 of the 22 people who attended the first meeting joined. We were up, away and on to…

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CGM blog: 2018 starts here – be like Cathy McGowan

The famous 1960s pop programme Ready Steady Go used to open with the slogan ‘The weekend starts here…” Host Cathy McGowan’s clarion call to get the party started at Friday teatimes across the land should be heeded by everyone in business. The time to start planning for 2018 – is now! Getting ahead of the game makes common sense. If you don’t plant winter bulbs don’t expect to see crocuses…

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CGM blog: Crisis, what crisis?

Shhh. Can you hear the silence? Suddenly all those political would-be red tape cutters have gone quiet since the Grenfell Tower fire. Why? Because regulation and safety after the fact (and we’re yet to discover the true facts) doesn’t bring back lives. The most important factor when dealing with a crisis is anticipation – hoping for the best but preparing for the worst. Crises usually happen when we least expect…

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CGM blog: Plan your blogs with vision and mission

Do you have a vision and mission for your business? I mean, do you really know why you do what you do? And can you or do you communicate your passion for it? Despite the mantra, people don’t buy people, they buy into people – capability is fine but that’s often a given. Most of us go on baser instincts – trust, ethics, reliability, respect and reputation – credible characteristics…

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CGM blog: Getting on the media radar with storytelling

At CGM, we define ourselves as storytellers – across all communication forms. Stories tell us something about you rather than just what you do (maybe why you do it?) – and they sell – people buy into the value of a good story (it’s in our genes – stories are the way we understand the world). So from June 2017 at CGM we’re taking the bull by the horns. Rather…

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CGM blog: Nature abhors a vacuum

There’s a key phrase we use at CGM that underpins the value of training and our approach to PR. It’s ‘nature abhors a vacuum’ – a theory devised by Aristotle who observed that nature requires every space to be filled. In media and PR terms, this isn’t just spotting a gap in the market – it is placing yourself as an expert in your field. The benefit of being a…

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CGM blog: Don’t get stuck on no man’s brand

We can all spot a good brand when we see one – but how many of us can identify people or businesses lacking a conspicuous image? Portraying a positive image isn’t about vanity, it’s about consistency. More than a logo, a professional identity should course through everything you do. Yes, on one hand that means branding and using matching palette colours in all forms of communication. It is also about…

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