BMC blog: 5 ways to shape your reputation Richter scale

Reputation matters more than any other aspect of business. Unconvinced? Well think on – 90 per cent of businesses that suffer a loss of data go out of business within 18 months. Why? Because no one trusts them anymore. Their reputation is shattered. Customers (and maybe suppliers and other contacts) run for the hills and keep on running if you let them down and appear untrustworthy. So how can you…

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BMC blog: Why reputation is crucial to your business

What is the most important attribute of every business? It is reputation. Reputation is cut from the same character cloth as trust, integrity, reliability and responsibility. And reputations are never fixed – they can be won, lost and sometimes shredded in seconds. Not that having ‘a reputation’ is necessarily a good thing either. The phrase “He’s got something of a reputation” is hardly likely to be a stunning recommendation of…

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BMC blog: It’s a wrap – sell your service as a product

Stop me if you’ve heard this one before. You meet someone with a service to sell and they can’t quite explain (a) what it is and how it works and (b) how they can supply it you – oh, and probably (c) how much it is likely to cost. Confused? Join the queue. If you can’t quantify what you do and put a price on it how can people decide…

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Why being a Soul Business matters in 2019

Our ethos at CGM is Soul Business – communicating from the heart to truly connect with people. Winning hearts and minds matters if you want to appeal to people logically (their minds) and emotionally (hearts). Actually, it’s all going on in our heads but how we feel counts hugely. Soul Business is based on fundamental principles that work best in life as well as business. It’s all about communicating with…

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BMC blog: Why ex in customer experience counts most

In a recent coffee shop queue, I overheard two business owners grumbling about their customers. Deemed as a necessary evil, their customers were cast largely as ungrateful, stingy moaners. A more positive approach should be to turn them into being thankful, generous and appreciative. After all, customers form the bedrock of any prosperous business so there’s no place for this kind of negativity. We also know it is harder to…

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CGM blog: Benefits of broadcast media training

Broadcast media interview training is high stakes stuff. If the first time you experience being in front of cameras and microphones is for real the outcome is likely to be unpredictable. Imagine playing football never having trained?  So, without practise a first-time broadcast interview can go brilliantly or badly – or (more likely) somewhere in between. Why take the chance? At least, not if you value your career, business profile…

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CGM blog: 4 reasons why public speaking can change your life

R-E-S-P-E-C-T – find out what it can mean to you. Many people fear public speaking yet the benefits are enormous if you learn to master the art. And let’s make one thing clear – public speaking IS an art – so it requires practise and perfection. Here are four good reasons why public speaking can make a difference to your business profile, career and reputation so is worth investing in….

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CGM blog: 5 good reasons to take media training

What are the benefits of media training and why might it boost your career or business? Here are five good reasons… 1. PROFILE AND REPUTATION Nothing will lift your profile higher than appearing on broadcast media on a regular basis. This can help grow your reputation by enabling you to show off your industry knowledge and expertise. But only if you’re good at it. If you want to get in…

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CGM blog: Let’s get 2019 started

If, like Nick Lowe, you love the sound of breaking glass then the crescendo of well-intentioned New Year promises and pledges being shattered by the second will be music to your ears. So, can we now well and truly get 2019 started and make it about you? Not in a boastful, self-obsessed kind of way – I mean by promoting your values, your ethics, your vision and your character to…

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BMC blog: Winning customers for the long term

The football transfer window closes this week and guess what? Lots of poor last gasp deals will be done as the mantra of ‘getting bodies in the building’ takes hold in a bid to win promotion, stave off relegation or otherwise. Trouble is, constant short termism means the same clubs will be doing the same things come the summer when the window re-opens with no discernible long-term stability. A better…

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