BMC blog: 5 ways to shape your reputation Richter scale

Reputation matters more than any other aspect of business. Unconvinced? Well think on – 90 per cent of businesses that suffer a loss of data go out of business within 18 months. Why? Because no one trusts them anymore. Their reputation is shattered. Customers (and maybe suppliers and other contacts) run for the hills and keep on running if you let them down and appear untrustworthy. So how can you…

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BMC blog: Why reputation is crucial to your business

What is the most important attribute of every business? It is reputation. Reputation is cut from the same character cloth as trust, integrity, reliability and responsibility. And reputations are never fixed – they can be won, lost and sometimes shredded in seconds. Not that having ‘a reputation’ is necessarily a good thing either. The phrase “He’s got something of a reputation” is hardly likely to be a stunning recommendation of…

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BMC blog: It’s a wrap – sell your service as a product

Stop me if you’ve heard this one before. You meet someone with a service to sell and they can’t quite explain (a) what it is and how it works and (b) how they can supply it you – oh, and probably (c) how much it is likely to cost. Confused? Join the queue. If you can’t quantify what you do and put a price on it how can people decide…

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BMC blog: Why ex in customer experience counts most

In a recent coffee shop queue, I overheard two business owners grumbling about their customers. Deemed as a necessary evil, their customers were cast largely as ungrateful, stingy moaners. A more positive approach should be to turn them into being thankful, generous and appreciative. After all, customers form the bedrock of any prosperous business so there’s no place for this kind of negativity. We also know it is harder to…

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BMC blog: Winning customers for the long term

The football transfer window closes this week and guess what? Lots of poor last gasp deals will be done as the mantra of ‘getting bodies in the building’ takes hold in a bid to win promotion, stave off relegation or otherwise. Trouble is, constant short termism means the same clubs will be doing the same things come the summer when the window re-opens with no discernible long-term stability. A better…

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Business Media Club blog: The power of storytelling

Did you hear the one about…? Man walks into a pub… A funny thing happened to me on the way here… Get my point? We’re a storytelling species so when we want to explain something our gut instinct is to wrap it up into a story. Business-wise, that’s why so many people struggle to write marketing copy – they try to get all factual and detailed and forget the most…

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BMC blog: Thought leadership – four potential benefits

Don’t look back in anger. Great song, eh? But it’s also a stark warning if ever there was one. Too many people look back in anger and envy because they missed out. Correction, because they often fail to create opportunities others had the ingenuity to seize. And so it is with thought leadership. Thought leadership is all about influencing and inspiring – and sometimes shaking up the status quo. But…

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The BMC & me: Tim Clarke

“The club encourages a culture of sharing best practice and good ideas that anyone can benefit from.” Tim Clarke, Consumer Council for Water  The CGM Business Media Club is five and to mark our anniversary we’ve been talking to members about how the club has helped to improve their marketing and communications skills.  Be part of our celebrations at CGM Media Centre on Friday, September 28 by booking via Eventbrite….

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The BMC & me: Doug Marshall

“I gained a lot of confidence from the BMC – I like the vibe and feel of the club and its informative nature.” Doug Marshall, Ormerod Rutter   With the fifth anniversary of the CGM Business Media Club fast approaching, we’ve been talking to members about how the club has helped them develop their marketing and communications skills.  ****************************************************************** I joined the Business Media Club when Ormerod Rutter opened an…

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