BMC blog: Why ex in customer experience counts most

In a recent coffee shop queue, I overheard two business owners grumbling about their customers. Deemed as a necessary evil, their customers were cast largely as ungrateful, stingy moaners. A more positive approach should be to turn them into being thankful, generous and appreciative. After all, customers form the bedrock of any prosperous business so there’s no place for this kind of negativity. We also know it is harder to…

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BMC blog: Winning customers for the long term

The football transfer window closes this week and guess what? Lots of poor last gasp deals will be done as the mantra of ‘getting bodies in the building’ takes hold in a bid to win promotion, stave off relegation or otherwise. Trouble is, constant short termism means the same clubs will be doing the same things come the summer when the window re-opens with no discernible long-term stability. A better…

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Business Media Club blog: The power of storytelling

Did you hear the one about…? Man walks into a pub… A funny thing happened to me on the way here… Get my point? We’re a storytelling species so when we want to explain something our gut instinct is to wrap it up into a story. Business-wise, that’s why so many people struggle to write marketing copy – they try to get all factual and detailed and forget the most…

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BMC blog: Thought leadership – four potential benefits

Don’t look back in anger. Great song, eh? But it’s also a stark warning if ever there was one. Too many people look back in anger and envy because they missed out. Correction, because they often fail to create opportunities others had the ingenuity to seize. And so it is with thought leadership. Thought leadership is all about influencing and inspiring – and sometimes shaking up the status quo. But…

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The BMC & me: Tim Clarke

“The club encourages a culture of sharing best practice and good ideas that anyone can benefit from.” Tim Clarke, Consumer Council for Water  The CGM Business Media Club is five and to mark our anniversary we’ve been talking to members about how the club has helped to improve their marketing and communications skills.  Be part of our celebrations at CGM Media Centre on Friday, September 28 by booking via Eventbrite….

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The BMC & me: Doug Marshall

“I gained a lot of confidence from the BMC – I like the vibe and feel of the club and its informative nature.” Doug Marshall, Ormerod Rutter   With the fifth anniversary of the CGM Business Media Club fast approaching, we’ve been talking to members about how the club has helped them develop their marketing and communications skills.  ****************************************************************** I joined the Business Media Club when Ormerod Rutter opened an…

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The BMC & me: Dave Morris

“The Business Media Club is different to most forms of networking. It is focused on learning and sharing and really useful for micro business owners and consultants for bouncing ideas around.” Dave Morris, Zentano Group   The CGM Business Media Club is five in 2018 and to mark our anniversary we’ve been talking to members about how the club has helped to improve their marketing and communications skills.  Be part…

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The BMC & me: Cathy Parvin

“I like the golden nuggets of information, the diversity of people who attend and the friendly, informal atmosphere.” Cathy Parvin, Dyspraxia Education With the fifth anniversary of the CGM Business Media Club fast approaching, we’ve been talking to members about how the club has helped them develop their marketing and communications skills.  Book your seat for our special meeting at CGM Media Centre on Friday, September 28 by visiting Eventbrite….

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The BMC & me: David Carter

“The Business Media Club has helped me define what we are as a business by understanding our true purpose and reshaping our image and reputation.” David Carter, Independent Financial Adviser, Arden Associates The CGM Business Media Club is five and to mark our anniversary we’ve been talking to members about how the club has helped to improve their marketing and communications skills.  Be part of our celebrations at CGM Media…

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