Business Media Club blog: A question of confidence

The main focus of the BAFTA-winning film Darkest Hour is an in-depth study of the seemingly ebullient Winston Churchill on the eve of taking office as Prime Minister and his infamous rallying call for what would be his, and Britain’s, finest hour. Brilliantly played by Oscar winner Gary Oldman, Darkest Hour is cast in the gloom many people fear of stepping out in public and raising their heads above the…

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CGM Business Media Club Blog: Design and define

Some people shy away from personal branding because they think overt self-promotion isn’t for them or their organisation. Sorry, I just don’t get this. The safety of the pack is partly understandable – there’s a hermit in all of us – but if you keep a low profile why should anyone care who you are or what you do? There are no distinguishing features. Of course, there’s a mantra that…

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CGM Business Media Club blog: GDPR for marketing

GDPR – we know, we know. Yawn. Not again. Well yes… and no, actually. The understandable focus of General Data Protection Regulation is legality – protecting everyone’s valuable data within the boundaries of regulation. But GDPR can be more than mandatory obligation. It can – and should – be a communications opportunity. Think about it. GDPR provides a good reason for you to connect, or more likely reconnect, with people…

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Reach out to the people who can transform your business

From its launch more than four years ago, the beauty of the Business Media Club has been how willingly our members and visitors share ideas about marketing and communications. Aided by our interactive presentations and reluctance to preach about doing ‘the right thing’, delegates are encouraged to talk openly about the challenges they face and how they might overcome them.              One of our longest serving members is David Carter, pictured…

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Business Media Club blog: Target and focus

We all know the routine. Someone asks you to connect with them on LinkedIn. You don’t know them but give them the benefit of the doubt and accept their invitation – just in case they turn out to be a valuable connection. Before you get chance to pop the question in a personal message: “Why  are you connecting with me?” or “How can I help?”, bang comes the instant answer….

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Business Media Club blog: Reaching your target audience

All businesses want to win new customers – but too many go about it the wrong way. Their first instinct is to cast the net far and wide by opting for dim and distant marketing. We can all understand this urge. Reach as many people, hit them all with the same ‘catch all’ message and hope for the best. Trouble is, this approach lacks focus. It isn’t targeted and there’s…

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Learn how to tell your business story

The most rewarding part of hosting our Business Media Club is hearing how our members benefit from attending meetings and making changes to improve the marketing of their businesses. While we’d like to take credit for the content of our presentations, in truth it is also about the interaction that is an essential feature of the club – sharing ideas, knowledge and experiences.     One of our longest serving members,…

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CGM blog: The power of storytelling

Here’s the conundrum. We’re a storytelling species yet telling tales often has negative rather than positive connotations. Stories are how we learn from our parents as babies and communicate best as adults by citing examples, real or made up. Storytelling feeds our imagination. It’s why we read books, listen to the radio, watch films and TV – and interact endlessly online as well as at face to face events.  This…

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