Learn how to tell your business story

The most rewarding part of hosting our Business Media Club is hearing how our members benefit from attending meetings and making changes to improve the marketing of their businesses. While we’d like to take credit for the content of our presentations, in truth it is also about the interaction that is an essential feature of the club – sharing ideas, knowledge and experiences.     One of our longest serving members,…

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CGM blog: The power of storytelling

Here’s the conundrum. We’re a storytelling species yet telling tales often has negative rather than positive connotations. Stories are how we learn from our parents as babies and communicate best as adults by citing examples, real or made up. Storytelling feeds our imagination. It’s why we read books, listen to the radio, watch films and TV – and interact endlessly online as well as at face to face events.  This…

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