Business Media Club blog: Target and focus

We all know the routine. Someone asks you to connect with them on LinkedIn. You don’t know them but give them the benefit of the doubt and accept their invitation – just in case they turn out to be a valuable connection. Before you get chance to pop the question in a personal message: “Why  are you connecting with me?” or “How can I help?”, bang comes the instant answer….

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Business Media Club blog: Reaching your target audience

All businesses want to win new customers – but too many go about it the wrong way. Their first instinct is to cast the net far and wide by opting for dim and distant marketing. We can all understand this urge. Reach as many people, hit them all with the same ‘catch all’ message and hope for the best. Trouble is, this approach lacks focus. It isn’t targeted and there’s…

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Learn how to tell your business story

The most rewarding part of hosting our Business Media Club is hearing how our members benefit from attending meetings and making changes to improve the marketing of their businesses. While we’d like to take credit for the content of our presentations, in truth it is also about the interaction that is an essential feature of the club – sharing ideas, knowledge and experiences.     One of our longest serving members,…

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CGM blog: The power of storytelling

Here’s the conundrum. We’re a storytelling species yet telling tales often has negative rather than positive connotations. Stories are how we learn from our parents as babies and communicate best as adults by citing examples, real or made up. Storytelling feeds our imagination. It’s why we read books, listen to the radio, watch films and TV – and interact endlessly online as well as at face to face events.  This…

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