CGM blog: Light bulb moments

The thing I love most about delivering media training sessions is when a delegate has a light bulb moment. We had one at a recent CGM Business Media Club meeting on the topic of PR. Thoughts sparked in the head of one of our club members, David Emery, owner of architectural practice Virtechs, as he pondered the potential to publicise a ground-breaking project he’s working on. It could prove to…

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CGM blog: No comment, no way

Last year, one of our clients received a phone call from a journalist who was about to run a story involving the company. Their gut instinct was to say ‘no comment’ and hope it would blow over. They asked for my advice. No way could they say ‘no comment’. This was a serious article being shaped by a diligent journalist on a subject of public interest. For our client, it…

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CGM blog: Nature abhors a vacuum

At CGM we have a key phrase to support a viewpoint or a reason to take a specific action and it always gets a healthy mention at our media training events. It is nature abhors a vacuum, a theory devised by Aristotle who observed that nature requires every space to be filled with something. In media and PR terms, this is more than just spotting a gap in the market….

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CGM blog: The value of bubbles

So what did we learn on our holidays? The value of giving something away. On offer among the vast array of food and drink at breakfast at our lovely hotel in Dubrovnik was prosecco. And it was free. Sparkling wine for breakfast adds a touch of elegance. Did most people try it? Yes. Were champagne flutes full to the brim, greedily quaffed by drunken guests bumping into one another to…

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CGM blog: (Best) practice makes perfect

The undoubted joy of my weekend was watching my son take two wickets for his junior cricket team. Playing in a national knockout competition against boys a school year above his age, Nicholas wasn’t expected to play much part but bowled to help his team to victory. Teresa and I were proud parents. Not because his team won (though that’s always nice) but because it was deserved, earned and a…

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CGM blog: Hunker down days – the best time to write

When is the best time to write? It’s a question I’m asked fairly frequently. Having written several books, edited live event websites, been through the daily grind of being a jobbing broadcast and print journalist and now managing a media consultancy, I think I know a bit about writing. It’s subjective but, for me, morning is usually the best time of day to write. You’re fresh (hopefully after a good…

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CGM blog: Crisis, what crisis?

During the Q&A at a recent networking talk an audience member asked me how he could predict a media crisis at his business. It was an excellent question. I had mentioned media crisis management in my speech and the perils of failing to have a plan in place. The stakes are high and businesses can fold virtually overnight because they fail to see what is coming and how to respond…

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CGM blog: Just do, won’t do

Nike’s Just Do It strapline captured the zeitgeist when it was launched in the 1980s. Aimed at competitors (joggers, mainly) it meant: stop the talking, start the doing. But just doing isn’t enough in business or broadcasting. One of the most irritating phrases of recent years is ‘whatever’. Yeah, whatever… a dismissive phrase deliberately designed to suck energy and enthusiasm out of activities, work-wise or other. In business, I often…

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CGM blog: Media training – earn it

I love that TV advert where the groom stands up to make his wedding speech, words literally fall off his script and the audience morph into a cluster of angry, antiquated judges. Inspired to earn his reward of his favourite tipple, the groom is suddenly powered to deliver a blistering speech. He’s earned it. As a green-around-the-gills broadcaster I was that veritable petrified groom. Before I learned to memorise radio…

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CGM blog: The value of business ‘me time’

If you played a round of golf with just one club the chances are you’d find it pretty difficult. Let’s say you chose a five iron, you might be okay on fairways, but would lack power for a decent drive off the tee, insufficient angle to chip out of the rough or sand and as for putting, well, forget it. Yet how many business people toil with their one single…

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