Soul Business Blog – Introducing Soul Business

Welcome to the Soul Business blog from Chris Green Media. Soul Business is an entire ethos to improve your business communications – and underpins our approach at CGM  from coaching to training, hosting inspirational events and the delivery of our media relations and creative services. Our aim is to inspire and enable people to communicate better by connecting deeper. It is a better way to do business as it is…

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Soul Business Blog 1- Message first, method last

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Soul Business addresses the biggest challenge in modern business – communication. Whatever facet of business you can think of, the ability to communicate usually rests at the heart of the matter. And here’s the conundrum: There are more methods and means of communication than ever before. On one hand we’ve never…

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Soul Business Blog 2 – Do better, connect deeper

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Soul Business is a dual-pronged approach to connecting deeply and meaningfully to form a stronger, longer lasting bond with your audience. So how do we do that? By winning hearts and minds to form a stronger bond. Winning minds is fairly obvious – it is about communicating the effectiveness and ability…

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Soul Business Blog 3 – Rationalise your raison d’etre

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Soul Business is a better way to do business and is about communicating better by connecting more meaningfully. Its message first, method last and a dual-pronged approach to win hearts and minds to enable you to form a strong, longer lasting bond with your audience. But before you communicate with the…

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Soul Business Blog 4 – Create your vision and mission

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Amazing things can happen if you create your own vision and mission others can buy into. True leaders don’t dictate, they take people by the hand and guide the way forward – they inspire, motivate, enthuse and encourage. Want a good case in point? How about the most powerful influence on…

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Soul Business blog 5: Make sense

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Okay, so how do you create messaging that works and makes sense to your audience so you can connect at a hearts and minds level? This is more than merely getting on message in some kind of spin doctor-y way using simplistic sales ideology, which steals the rudiments of Neuro Linguistic…

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Soul Business blog 6: Stop selling, win buy in

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. There’s an over-blown belief that every business or organisation needs to be good at selling. I don’t agree. I think knowing how to win buy-in is far more important. Here’s an uncomfortable fact to add to the mix – we all like to buy, but no one likes to be sold…

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Soul Business blog 7: Radio days – Sharpening the focus on your target audience

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Right, this one is awkward. Call it target marketing or focusing on ideal customers, most of us are poor at identifying our audience – and therefore nuancing our message to appeal to different types of people we need to communicate with. Communicating well in business isn’t just about winning customers. The…

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Soul Business blog 8: Get in focus 2 – diffusion of innovations

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. It is a given that we all need top line messaging to explain who we are, what we do and how we should promote our vision and values – things we believe. But nuancing our message to appeal to different audiences is also key. Clearly, there are many ways we can…

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Soul Business blog 9: Define your indefinable qualities

Soul Business is an ethos to inspire and enable people, businesses and organisations to communicate better by connecting deeper. I’m going to ask the seemingly impossible – I want you to define the indefinable. I want you to focus on your best-ever client. Now imagine the difference it could make to your business if you could replicate them x 10. Not only would it make a huge financial difference (I…

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