Soul Business blog – Analogue in a digital world

Former Strictly Come Dancing judge Len Goodman used to playfully describe himself as ‘analogue in a digital world’ when faced with a fancy dance routine that may have caught the eye but not necessarily ticked the boxes required of a specific dance style. You could call Len old-fashioned, even fuddy-duddy, but that didn’t make him wrong. If you visit our Media Centre in Worcester you’ll see lots of old-style analogue…

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CGM blog: Create your New Year digital detox pledge

A New Year brings new resolutions and, sadly, broken promises. So why not opt for something more permanent? One of the more recent manifestations is to do a January digital detox – a promise to ditch the way we constantly communicate online with less reliance on email, texts, social media, smartphones etc to bring harmony to your life. Trouble is, temporary cessations don’t work. In theory, the more means and…

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Soul Business Blog – Introducing Soul Business

Welcome to the Soul Business blog from Chris Green Media. Soul Business is an entire ethos to improve your business communications – and underpins our approach at CGM  from coaching to training, hosting inspirational events and the delivery of our media relations and creative services. Our aim is to inspire and enable people to communicate better by connecting deeper. It is a better way to do business as it is…

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Soul Business blog: Why every day should be like Alum Chine

The start of every day – or working week – should be like a morning walk along Alum Chine in Bournemouth. As you breathe in the scent of fresh pine, dapples of sunlight offer a teasing glimpse of the promise that lies ahead as you gradually descend to the seafront. As a child when we holidayed in the West Cliff area of Bournemouth – usually in a guest house with…

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Soul Business Blog 1- Message first, method last

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Right, this one is dead simple. The first thing we need to do is take control and focus on the most important facet of communications which is to get your message out there. Basically, we’ve never had it so good in communications. We can connect with almost anyone anywhere in the…

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Soul Business Blog 2 – Build trust

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Your No 1 priority in business is to build trust. Period. Trust is a core that should run through your entire communications. A 2015 Forbes survey of 500 top US business leaders found that, when asked which credentials they looked for in people they sought to work with, the top five…

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Soul Business Blog 3 – Soul searching

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. If you’re reading these Soul Business blogs in order you’ll know that Soul Business Rule 1 is about prioritising core messaging – big, strong bold connectors that convey what your business or organisation is truly about – and that Rule 2 is to make sure trust is your No 1 priority…

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Soul Business Blog 4 – Aspire to inspire

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Okay, so here’s the conundrum – most of us like to buy but few of us like to be sold to. So what’s the answer? Go to win buy-in instead. It’s easier, more enjoyable and works better. Oh, and it is value driven and an inevitable outgrowth of character marketing. In…

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Soul Business blog 5: Make sense

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Okay, so how do you create messaging that works and makes sense to your audience so you can connect at a hearts and minds level? This is more than merely getting on message in some kind of spin doctor-y way using simplistic sales ideology, which steals the rudiments of Neuro Linguistic…

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Soul Business blog 6: Stop selling, win buy in

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. There’s an over-blown belief that every business or organisation needs to be good at selling. I don’t agree. I think knowing how to win buy-in is far more important. Here’s an uncomfortable fact to add to the mix – we all like to buy, but no one likes to be sold…

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