Soul Business Blog – Introducing Soul Business

Welcome to the Soul Business blog from Chris Green Media. Soul Business is an entire ethos to improve your business communications – and underpins our approach at CGM  from coaching to training, hosting inspirational events and the delivery of our media relations and creative services. Our aim is to inspire and enable people to communicate better by connecting deeper. It is a better way to do business as it is…

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Soul Business blog: Why every day should be like Alum Chine

The start of every day – or working week – should be like a morning walk along Alum Chine in Bournemouth. As you breathe in the scent of fresh pine, dapples of sunlight offer a teasing glimpse of the promise that lies ahead as you gradually descend to the seafront. As a child when we holidayed in the West Cliff area of Bournemouth – usually in a guest house with…

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Soul Business Blog 1- Message first, method last

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Right, this one is dead simple. The first thing we need to do is take control and focus on the most important facet of communications which is to get your message out there. Basically, we’ve never had it so good in communications. We can connect with almost anyone anywhere in the…

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Soul Business Blog 2 – Build trust

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Your No 1 priority in business is to build trust. Period. Trust is a core that should run through your entire communications. A 2015 Forbes survey of 500 top US business leaders found that, when asked which credentials they looked for in people they sought to work with, the top five…

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Soul Business Blog 3 – Soul searching

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. If you’re reading these Soul Business blogs in order you’ll know that Soul Business Rule 1 is about prioritising core messaging – big, strong bold connectors that convey what your business or organisation is truly about – and that Rule 2 is to make sure trust is your No 1 priority…

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Soul Business Blog 4 – Aspire to inspire

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Okay, so here’s the conundrum – most of us like to buy but few of us like to be sold to. So what’s the answer? Go to win buy-in instead. It’s easier, more enjoyable and works better. Oh, and it is value driven and an inevitable outgrowth of character marketing. In…

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Soul Business blog 5: Make sense

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Okay, so how do you create messaging that works and makes sense to your audience so you can connect at a hearts and minds level? This is more than merely getting on message in some kind of spin doctor-y way using simplistic sales ideology, which steals the rudiments of Neuro Linguistic…

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Soul Business blog 6: Stop selling, win buy in

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. There’s an over-blown belief that every business or organisation needs to be good at selling. I don’t agree. I think knowing how to win buy-in is far more important. Here’s an uncomfortable fact to add to the mix – we all like to buy, but no one likes to be sold…

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Soul Business blog 7: Radio days – Sharpening the focus on your target audience

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. Right, this one is awkward. Call it target marketing or focusing on ideal customers, most of us are poor at identifying our audience – and therefore nuancing our message to appeal to different types of people we need to communicate with. Communicating well in business isn’t just about winning customers. The…

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Soul Business blog 8: Get in focus 2 – diffusion of innovations

Soul Business is an ethos to inspire and enable people, business and organisations to communicate better by connecting deeper. It is a given that we all need top line messaging to explain who we are, what we do and how we should promote our vision and values – things we believe. But nuancing our message to appeal to different audiences is also key. Clearly, there are many ways we can…

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