CGM blog: I bet you think this blog is about you – don’t you, don’t you?

Truth be told I’m less troubled by Donald Trump’s war on the media and obsession with ‘fake news’ than the fact a 72-year-old tycoon can’t seem to appear in public without painting himself orange first. It is too reminiscent of deluded Golden Age Hollywood actors living out their dotage caked in dust, face powder and self-obsession. That the new ‘leader of the free world’ has jumped straight into banning anyone…

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CGM blog: Why does PR work?

What’s the point of PR? It’s a fair question to pose in these dizzy days of digital marketing. Does media coverage amount to much when you can communicate direct to your audience in real time online? Of course it does. People still read newspapers – okay, maybe more online and via e-editions than print versions. And the broadcast media is bigger and more diverse than ever with a wider reach…

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CGM blog – Don’t make a drama out of a crisis

How to manage a media crisis is the theme of July’s Business Media Club meetings. As Chris Green explains, it is an important annual set-in-stone theme addressed by the club. Most businesses believe they are Teflon-coated. Disaster doesn’t and couldn’t happen here. We’re immune to a crisis. If only it were so. Suffer a blow to your reputation and you’re chances of surviving long term are minimal. Period. Therefore managing…

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CGM blog: Finding your voice the Victoria Wood way

One of Britain’s greatest comediennes Victoria Wood was laid to rest last week. There is much to learn from her life and times. Wood’s amazing canon of work is truly inspirational – not least because while we often expect celebrities to be exuberant, larger than life characters – she was refreshingly normal – a shy, even reluctant, performer. We might even have been robbed of the true depth of her…

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CGM blog: Squeezed

By Chris Green Did you see Squeeze’s appearance on The Andrew Marr Show yesterday morning? There was PM David Cameron talking about council estates and welfare cuts when right next to him – armed with their own weapons of mass construction (guitars and microphones) – stood Squeeze, fronted by Chris Difford and Glenn Tilbrook, two of this country’s finest songwriters and south east Londoners who grew up on the sort…

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CGM blog: Speaking up for your industry

Contrast these two experiences. This morning I listened to an expert on the radio taking about the popularity of online dating. She ran a dating agency and was very thorough, empathetic of the issues involved and a competent interviewee. It was an enjoyable piece of radio and she got name checks at the start and end of the interview securing a subtle mention for her business. Like many thousands of…

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CGM blog: Why businesses should bang the drum for Brum

Birmingham has the fastest growing rate of start up businesses outside London, has the UK’s youngest population – and many more things going for it. So do many of our other Midlands towns and cities. Heritage wise, our contribution to the world is off the scale. This region sparked the industrial revolution and is still the beating heart of UK manufacturing innovation. Culturally, we can claim anything from Shakespeare and…

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CGM blog: Create your own newsroom

Creating your own content-driven news centre is the chosen meeting topic for our Worcester Business Media Club meeting on October 30, 2015. So why would we want to encourage businesses to consider having their own news centre? Surely this is the stuff of professional publishers and broadcasters? Well, it used to be – but in today’s fast-paced, interactive world, modern businesses need to communicate with their many and varied audiences…

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CGM blog: The importance of being what you are

Jeremy Corbyn’s victory in becoming Labour leader has shocked us all. Reaction has hardly been understated. ‘A threat to national security’, said David Cameron. A ‘teetotal vegetarian’ was the Daily Mail’s chief slur, before laying into a series of ‘dubious’ causes he’d supported in the 1980s such as an apartheid-free South Africa and power sharing in Northern Ireland. Hang on… Yet Corbyn has secured a massive mandate. No other British…

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CGM blog: All been Saido before

Saido Berahino. Many people have had lots to say about this young man and his use of Twitter – too little has been rational, too much is ill-informed. For the uninitiated, Berahino is a talented England Under 21 striker who plays for West Brom, bagged 20 goals in all competitions last season, is on the cusp of the senior national side and was seemingly bound to join Tottenham Hotspur in…

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