CGM blog: All been Saido before

Saido Berahino. Many people have had lots to say about this young man and his use of Twitter – too little has been rational, too much is ill-informed. For the uninitiated, Berahino is a talented England Under 21 striker who plays for West Brom, bagged 20 goals in all competitions last season, is on the cusp of the senior national side and was seemingly bound to join Tottenham Hotspur in…

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CGM blog: Keep pace with the communications revolution

The CGM Business Media Club returns in September 2015 after the summer break with a fresh way of thinking. We are now providing a structured programme of learning and development and we’ll be hosting ten annual meetings covering major media, marketing and communications topics and themes at our Birmingham and Worcester meetings. The focus is on three big areas – Communication, PR and Marketing and Image and Reputation – with…

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CGM blog: Fresh ideas to develop your business

The CGM Business Media Club is two years old this month. CGM managing partner Chris Green explains why the club is being revitalised for its second anniversary… So why are we tweaking the Business Media Club and what do the changes mean to you? We based the club around three main elements: media training, personal development and quality networking – and were delighted by the take up from folks who…

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CGM blog: It’s Strictly in the planning

The CGM team love getting involved in charity events, especially when they’re as much fun as Strictly Worcestershire. We were delighted when producer Gerard Smith asked us to be media partners for this glitzy and glamorous event, which raises valuable funds for the Worcestershire Breast Unit Campaign and Ladies Fighting Breast Cancer. Last Thursday’s sell-out spectacular at the Chateau Impney in Droitwich Spa was the culmination of a lot of…

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CGM blog: Lend me your ears

As Siobhan Sharpe, the irritatingly overzealous PR guru from insane marketing company Perfect Curve in BBC’s W1A, and formerly Twenty Twelve, might say: ‘Right, so here’s the thing…’ Why am I writing this? I mean, why am I blogging? What’s the point? What purpose does it serve? Surely there’s proper work to be done, pounds to be earned, appointments to make, clients to meet etc. Surely, this is just an…

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CGM blog: What we can learn from Nello’s story

When Marvellous was announced as the winner of the best single drama category at the BAFTAs, we cheered as loudly as the audience at the Theatre Royal, Drury Lane. This enchanting and heart-warming film, shown on BBC Two, tells the story of Neil Baldwin, who was diagnosed with a learning disability as a child but refused to let a label stand in the way of anything he wanted to achieve….

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CGM blog: These are a few of my favourite blogs

One of the enjoyable aspects of delivering media training is research. In April, both of our Business Media Club meetings in Worcester and Birmingham featured blogging so I did some fresh research on blogs. It’s easy to highlight blogs written by successful entrepreneurs that are read by millions of people – but let’s face it that’s not for most of us. Something more real has resonance. And a successful blog…

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CGM blog: A question of talent

We should learn the fate of BBC Top Gear presenter Jeremy Clarkson this week. To some, Clarkson is a maverick whose every action should be indulged. To others, he’s an over-opinionated oaf in overdue need of his wings clipping. You pays yer money and takes yer choice. To a degree… If, and I stress if, he’s guilty of the things he’s accused of, then surely he has to be sacked….

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CGM blog: What’s the story, morning glory

Can you believe it’s nearly 20 years since Oasis released their classic album What’s The Story, Morning Glory? Count the hits – Roll With It, Champagne Supernova, Don’t Look Back in Anger, Wonderwall, Some Might Say… Not only did it catapult Oasis into the big time at the height of Brit pop – it is the message of the album’s title that is significant. Have something to say, shape a…

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CGM blog: In keeping with HRH

So Prince Harry has admitted he gets nervous and struggles with public speaking. His Royal Highness is in good company. Being able to stand up and speak with confidence and authority whether it is a formal speech, business presentation, proposal or even a pitch for funding is a barrier for many business people. The stakes can be high. Effective speech making can enhance your career, exude authority and raise your…

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