CGM blog: How to avoid media faux pas

What interesting media times we live in. Take yesterday, for instance. Three big stories – each engendering differing reactions. First up, the Rochester and Strood bi-election and Labour front-bencher Emily Thornberry’s ‘Image#Rochester’ photo tweet. No comment, just a photo of a house sporting three St George flags and white van on the drive. By the time the polls had closed, the Islington MP had resigned for espousing a ‘snobby’ metro-centric…

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CGM blog: Balls to marketing

There, I’ve said it. Marketing IS balls – or should be. Why? Because the world is round, not square. The next time someone asks you to think outside the box, tell them to think circular. Our strapline at CGM is all round communications – the services we provide are rounded, connected, coordinated and cohesive – designed to enable you to reach the next stage of your own business cycle and…

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CGM blog: Have you met my media consultant?

Do you have confidence in your business confidants? The reason I’m asking is because how much do your trusted advisers really know about the given subjects you choose to share with them and how capable are they to offer sanguine advice? We’re doing a lot more one-to-one coaching with business leaders at CGM these days. We work on strategy and plan valuable skills sessions including routes to raising their professional…

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CGM blog: Managing a media crisis

On the basis that a media crisis can wipe out your entire business if not handled properly – and/or if  you’ve taken CGM’s five-question media crisis test, here are some additional thoughts you may wish to consider. The first thing is not to fall into the trap one particular businessman asked when I spoke to him about the value of media crisis planning. “Tell me the crisis, I’ll show you…

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CGM blog: The power of ideas

“Ideas are the source of all things” Plato Creative thinking ought to be at the heart of every organisation. Sadly too many business leaders profess to being too busy to generate fresh ideas to pep up the organisations they manage. It can seem a cliché to say that people should spend more time working on their business rather than in it but it is true. Time spent planning a route…

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CGM blog: A PR open goal missed

With the latest BBC survey revealing the rocketing price of watching matches and the Labour Party’s plans to gain supporter representation on the board of clubs, I was told an interesting story that recently happened at a Premier League football club. The story is of four South Korean fans visiting a specific Premier League club while on holiday in the UK. They paid an impromptu visit, spent some cash in…

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CGM blog: Little and often

We’ve all heard the story about the man who ate an aeroplane. Frenchman Michael Lotito (Mr Monsieur Mangetout – Mr Eats Anything) filed miniscule pieces onto his food each day and washed it down with copious quantities of water. It took him two years to munch a Cessno 150. Remarkable feats can be achieved when you take a little and often approach. It is a lesson for life – and…

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CGM blog: Content IS king

I recently attended a presentation where a marketing expert revealed their tips on how to win business. Looking around the room, some fairly experienced business people were present so you had to wonder why rudimentary advice such as smiling and shaking someone’s hand when you meet them was treated as some sort of communications golden nugget – with a knowing nod from the speaker. Then came a somewhat jaundiced view…

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CGM blog: Light bulb moments

The thing I love most about delivering media training sessions is when a delegate has a light bulb moment. We had one at a recent CGM Business Media Club meeting on the topic of PR. Thoughts sparked in the head of one of our club members, David Emery, owner of architectural practice Virtechs, as he pondered the potential to publicise a ground-breaking project he’s working on. It could prove to…

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CGM blog: No comment, no way

Last year, one of our clients received a phone call from a journalist who was about to run a story involving the company. Their gut instinct was to say ‘no comment’ and hope it would blow over. They asked for my advice. No way could they say ‘no comment’. This was a serious article being shaped by a diligent journalist on a subject of public interest. For our client, it…

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