CGM blog: Hunker down days – the best time to write

When is the best time to write? It’s a question I’m asked fairly frequently. Having written several books, edited live event websites, been through the daily grind of being a jobbing broadcast and print journalist and now managing a media consultancy, I think I know a bit about writing. It’s subjective but, for me, morning is usually the best time of day to write. You’re fresh (hopefully after a good…

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CGM blog: Crisis, what crisis?

During the Q&A at a recent networking talk an audience member asked me how he could predict a media crisis at his business. It was an excellent question. I had mentioned media crisis management in my speech and the perils of failing to have a plan in place. The stakes are high and businesses can fold virtually overnight because they fail to see what is coming and how to respond…

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CGM blog: Just do, won’t do

Nike’s Just Do It strapline captured the zeitgeist when it was launched in the 1980s. Aimed at competitors (joggers, mainly) it meant: stop the talking, start the doing. But just doing isn’t enough in business or broadcasting. One of the most irritating phrases of recent years is ‘whatever’. Yeah, whatever… a dismissive phrase deliberately designed to suck energy and enthusiasm out of activities, work-wise or other. In business, I often…

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CGM blog: Media training – earn it

I love that TV advert where the groom stands up to make his wedding speech, words literally fall off his script and the audience morph into a cluster of angry, antiquated judges. Inspired to earn his reward of his favourite tipple, the groom is suddenly powered to deliver a blistering speech. He’s earned it. As a green-around-the-gills broadcaster I was that veritable petrified groom. Before I learned to memorise radio…

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CGM blog: The value of business ‘me time’

If you played a round of golf with just one club the chances are you’d find it pretty difficult. Let’s say you chose a five iron, you might be okay on fairways, but would lack power for a decent drive off the tee, insufficient angle to chip out of the rough or sand and as for putting, well, forget it. Yet how many business people toil with their one single…

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CGM blog: Stand up – for yourself and your business

One of the biggest barriers holding business people back is the inability to speak in public. Even the most successful of entrepreneurs sometimes mutter their way tortuously through presentations which ought to enhance their reputation – not detract from it. Or they rely so heavily on an over-detailed PowerPoint they might as well have saved everyone’s time and simply emailed it to their audience. Delivering a presentation or keynote speech,…

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CGM blog: The value of being a go-to guy

Being a media spokesman for your industry can add huge value to your profile. People tend to view experts who regularly appear in the media differently. Your peers respect the fact you’ve stood up for their industry and its ethics, values and overall state of play. Potential customers recognise your name and are more likely to feel assured to do business with you. You may not have chosen to do…

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Squaring the circle of all round communications

Chris Green Media is now an all round communications collective. So what does that mean and how does it benefit our clients? Firstly, it is a collective as it is the coming together of skilled, experienced and talented media and communications specialists who can work in combination to boost our clients’ businesses. Together, we can provide a comprehensive service. This is different to hackneyed phrases like ‘full service’ or ‘one…

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Win friends and influence people

If manners cost nothing, why is applying them viewed as an expense? At a recent network meeting someone we’d never met before, on finding out that Chris and I are former journalists, asked for a list of our media contacts. These are relationships carefully built over the past 20 years, yet were supposed to be handed over scot-free to someone whose probable intent was to bombard them with aimless marketing…

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CGM blog: Say hello to some of my best friends

I’d like you to meet some of my best friends. I’ve known them for ages. They‘re a great bunch of workmates who have always served me well and have always been there to help when I’ve needed them most. They’ve seen me through hard times and helped me most when I have sought inspiration In fact, rarely a day goes by when I don’t think about them or call upon…

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