CGM blog – How to rebuild belief in England’s football academies

Among some fairly stiff competition, the past week must rank among the grimmest in the history of English football. The tin lid which suppressed historic child abuse in England’s football academies has burst open. The ensuing months will be a tough time for all who cherish the national game. But make no mistake – this day was always coming. Although safeguarding and child protection is rightly at the heart of…

Continue reading article ›

CGM blog: Has the Premier League taken its eye off the ball?

Amid much fanfare, the Premier League has unveiled its new logo. CGM creative partner Brendan McMahon, pictured left, casts an expert eye over its lines and curves…         The most obvious factor in the Premier League’s (PL) new logo is the desire to follow the current deconstruction process favoured by other world leading brands. Vectorising brands is very much on trend to offer greater impact and visibility across all levels from…

Continue reading article ›

CGM blog: All been Saido before

Saido Berahino. Many people have had lots to say about this young man and his use of Twitter – too little has been rational, too much is ill-informed. For the uninitiated, Berahino is a talented England Under 21 striker who plays for West Brom, bagged 20 goals in all competitions last season, is on the cusp of the senior national side and was seemingly bound to join Tottenham Hotspur in…

Continue reading article ›

CGM blog: What we can learn from Nello’s story

When Marvellous was announced as the winner of the best single drama category at the BAFTAs, we cheered as loudly as the audience at the Theatre Royal, Drury Lane. This enchanting and heart-warming film, shown on BBC Two, tells the story of Neil Baldwin, who was diagnosed with a learning disability as a child but refused to let a label stand in the way of anything he wanted to achieve….

Continue reading article ›

CGM blog: A PR open goal missed

With the latest BBC survey revealing the rocketing price of watching matches and the Labour Party’s plans to gain supporter representation on the board of clubs, I was told an interesting story that recently happened at a Premier League football club. The story is of four South Korean fans visiting a specific Premier League club while on holiday in the UK. They paid an impromptu visit, spent some cash in…

Continue reading article ›

CGM blog: (Best) practice makes perfect

The undoubted joy of my weekend was watching my son take two wickets for his junior cricket team. Playing in a national knockout competition against boys a school year above his age, Nicholas wasn’t expected to play much part but bowled to help his team to victory. Teresa and I were proud parents. Not because his team won (though that’s always nice) but because it was deserved, earned and a…

Continue reading article ›

CGM blog: Just do, won’t do

Nike’s Just Do It strapline captured the zeitgeist when it was launched in the 1980s. Aimed at competitors (joggers, mainly) it meant: stop the talking, start the doing. But just doing isn’t enough in business or broadcasting. One of the most irritating phrases of recent years is ‘whatever’. Yeah, whatever… a dismissive phrase deliberately designed to suck energy and enthusiasm out of activities, work-wise or other. In business, I often…

Continue reading article ›