CGM blog: 2018 starts here – be like Cathy McGowan

The famous 1960s pop programme Ready Steady Go used to open with the slogan ‘The weekend starts here…”

Host Cathy McGowan’s clarion call to get the party started at Friday teatimes across the land should be heeded by everyone in business. The time to start planning for 2018 – is now!

Getting ahead of the game makes common sense. If you don’t plant winter bulbs don’t expect to see crocuses or daffodils sprouting in your garden next spring.

Planning = boring to many people. But planning can be liberating.

Planning allows you to focus on what matters most.

Planning enables you to communicate the important things you want to say – and why – and how you’re going to say them – and, of course who to (the right audience).

Putting the quality of your message first and ahead of the methods you’ll use is key. It should never be vice versa.

Planning means getting on message, developing your story (everybody’s got one – if not, find one – and make it good) and shaping a communications calendar to schedule when and how you’ll connect with people. Connecting not just communicating, is crucial to win buy-in.

It also means you can prioritise – far better than constant fire-fighting. You need a priority pecking order – we can offer one of those too (it is a moveable feast, of course).

Plan – schedule – prioritise. That’s the order. Oh, and shaping your message so it is right.

These are the things we’ll focus on as we kick-start a new season of the Business Media Club.

Getting ahead of the game, communicating effectively, professionally and with confidence in a calm, clear, consistent way – and scheduled so it is seamless and priorities gain precedence rather than remaining a distant aspiration.

If this sounds like the sort of way you want to promote and market your business – why not pay us a visit? You’ll be most welcome.

Your 2018 business starts… here.

Business Media Club fourth anniversary meeting dates:

Birmingham Business Media Club – Friday, September 22 at Longbridge Innovation Centre from 9.30am to 12.30pm.

Worcester Business Media Club – Friday, September 29 at Worcestershire County Cricket Club, Worcester from 9.45am to 12.30pm.

To book, email

Watch this video to learn what makes the Business Media Club different from other networking groups and hear testimonials from Worcester club members.

Chris Green is an award-winning author and broadcaster – and is managing partner of Chris Green Media – which inspires people and organisations to communicate better by connecting deeper.