CGM blog: Benefits of broadcast media training

Broadcast media interview training is high stakes stuff.

If the first time you experience being in front of cameras and microphones is for real the outcome is likely to be unpredictable.

Imagine playing football never having trained? 

So, without practise a first-time broadcast interview can go brilliantly or badly – or (more likely) somewhere in between.

Why take the chance? At least, not if you value your career, business profile and reputation.

Broadcast interview training is a huge skill to have under your belt especially if you want to reach top level management.

Pragmatically, journalists are like all people. They take safe options and prefer not to book people they fear may perform badly, get easily tongue-tied, can’t muster up the right words or waffle on too long and, crucially fail to get their message across.

It doesn’t have to be this way.

Training to appear on TV and radio is an enjoyable and fantastic experience. Learning to control nerves, get on message and communicating effectively is easily within most people’s grasp – with the right training and preparation.

So what’s involved?

Good broadcast media training should cover both TV and radio – ideally in both a studio and location setting (or indoors and out, if you like). You should be given plenty of theory – and lots more time to practise and receive instant expert 1-2-1 feedback and playback so you can see and hear how you are progressing.

The people delivering the training – both sides of the camera and microphone – need to be proven experts and know their stuff. They need to feel it, understand it, have been on the other side and be able to encourage and help you through your training. It helps if they are empathetic, personable and patient too.

I saw someone recently trying to offer this sort of training theatre-style. What good is that? Unless you can have a go (several times over) to find out how to deal with realistic situations why would you bother and how will that help?

You need to develop a grasp of doing it to be ready to seize opportunities when they arise – not have it done to you.

So how do we deliver broadcast training at CGM?

For starters, we offer plenty of choice and make it affordable whether you want to train on your own or as part of a team.

Either way, this is what we do. You won’t be trained by journalists, who are wheeled in for the day to coach you what they want you to give them. That’s not the same as getting your own message out there at all.

We can shape a bespoke training day or you can learn on one of our open courses with other delegates (in small, manageable numbers).

We can deliver it at our purpose-designed media centre in the heart of England where you can park right outside the building, receive a personal welcome and where we’ll keep the hot and cold drinks, splendid buffet lunch and fresh fruit and biccies coming all day – or we can travel to your training venue of choice.

On our open courses you can train with other professionals. This will keep the cost down and learning with fellow travellers will be good camaraderie and networking.

If you’re new to broadcast training we’ll take you on a journey from entry level to advanced and expert levels over three separate training days spaced weeks apart so you have chance to absorb the things you’ve learned, use the resources we provide and come back refreshed and ready to go again.

You might even want to learn it as part of our Business Leaders Media Academy.

So lots of options and lots at stake. The benefits will be worth it – even if ultimately only as a skill to have up your sleeve.

For more information and to book your place, visit our Broadcast Media Interview Training page, call 01905 754336 or email