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MANAGING A MEDIA CRISIS

Preserving the reputation of your business

Defending your reputation is the most important aspect of business.  

That’s why all businesses – large and small – need to shape a media crisis plan and develop skills to protect their business when needed.

CGM’s Media Crisis and Reputation Management Strategy course will help you shape a plan and develop strategic skills to enable you to defend your reputation in a crisis.

 

YOU WILL LEARN HOW TO:

_MG_6678– Spot a potential media crisis

– Shape a business reputation strategy

– Manage a crisis

– Plan staged media responses

– Interview skills to answer awkward questions

 

WHO SHOULD ATTEND 

ccw11– Business owners, leaders, directors and CEOs

– Executive staff, company spokespeople, policy and decision makers

– Marketing and communications executives

 

WHAT IS INCLUDED?

AO9P1832-Two presenters/trainers

– Power Point presentation

– Media crisis note pack

– Professional media studio set up

– Lunch

 


STRUCTURE 

Session 1 – Crisis, what crisis?

How to identify a media crisis and the possible impact on your business

 

Session 2 – Being an early bird, not a headless chicken

How to shape a positive and proactive media crisis management plan

 

Session 3 – Calm the waters, don’t stir the pot

Managing media requests and shaping written media responses

 

Session 4 Riding the storm

Handling awkward media interviews with calm and authority   

 

AO9P2962OUR TRAINING TEAM

Our media training team includes experienced broadcasters Chris Green, Tom Watt and Lance Hardy with broadcast TV camera support from Graham Essenhigh.

 

TO BOOK

For further information about our media crisis management training courses call 01905 754336, email info@chrisgreenmedia.co.uk or fill in our online enquiry form.