Our 2016 – 2017 meeting calendar

et2i4297The Business Media Club provides a structured programme of learning and development.

Both of our Birmingham and Worcester clubs offer ten meetings a year to provide a balance of planning, strategies and skills covering three broad topics:

– Communications

– PR and Marketing

– Image and Reputation Management

A tenth meeting – in Media Crisis Management – completes the programme.

Members vote for their choice of precise topics from two strategy and three skills options.

The full calendar for 2016-2017 is:

September 2016 – How to shape a three-step communications plan to win new business


October 2016Communications strategy option

Choices:

How to devise your own online media marketing strategy – chosen by both Birmingham and Worcester clubs

– How to develop your brand identity 


November 2016 – Communication skills options

Choices:

Blog writing –  blog writing tips, skills and shaping a schedule for typical topics   

Video blogging -how to make or commission your own video blogs as part of your wider video marketing

LinkedIn marketing – making the most of LinkedIn to market your business

 

No December meetinget2i4264


January 2017 How to draft a PR and marketing plan to promote your business

New year, new marketing plan – but not one to tuck into your top drawer and forget about. We’ll help you shape a marketing plan that is multifaceted, coordinated and, most importantly, works for you.


February 2017 – Marketing strategy options

Choices:

Making the most of LinkedIn

Five steps to great PR


March 2017 – Marketing skills choices

Choices:

– How to design an intuitive website

– Using photography to promote your business

Smart email marketing


et2i4270April 2017 – Image and Reputation Management planning

The most valuable assets in business?  A great reputation and an outstanding image. Trust, ethics, values and integrity are the most cherished values you can build into your business communications.


May 2017 –  Image and Reputation management strategy options

Choices:

– Building trust and integrity into your marketing

– Developing your own professional image and brand


 June 2017 – Image and Reputation management skills choices 

Choices:

Telling your own business story

Developing your own personal blog plan

How to commission and use bespoke photography  


July 2017 – Media crisis management

How to develop a plan and strategic skills that will enable to defend your reputation and manage a media crisis.

No August meeting – a new programme begins in September 2017.

For more information about the Business Media Club, call 01905 453908 or email info@chrisgreenmedia.co.uk