COMMUNICATIONS AND MARKETING SUPPORT FOR MIDLANDS ENGINE BUSINESSES
Are you part of the Midlands Engine and central to the beating heart of British industry but feel you’re falling behind with your marketing?
Concerned you may be missing out on business opportunities to grow or losing potential new business?
The Midlands Engine business development programme provides the perfect opportunity for manufacturers and service businesses to adopt a fresh approach to their marketing.
The programme offers ideas, inspiration and motivation to communicate the value and purpose of your business and shape a targeted approach to win buy-in among your ideal audience.
The six-week programme comprises:
Week 1 – Devise core messaging in line with your business character, values and purpose;
Week 2 – Identify your target audience(s) and appropriate marketing methods to reach them;
Week 3 – Develop a reach and ripple out effect with digital marketing;
Week 4 – The power of PR, branding, video (user generate content) and photography;
Week 5 – Perfect the art of getting ‘out there’ to pitch and present business proposals and make speeches to raise the profile and reputation of you and your business;
Week 6 – Putting it altogether into a coherent plan and set of defined strategies. This will be presented to our ‘passing out’ panel who will advise on the next steps to take your business forward.
Challenges are added for delegates to work on away from the training meetings – including 20 different templates – to provide continuity, growth and progress throughout the programme culminating in a finished plan to relaunch the communications of your business.
We may be able to help source funding for your training, too.