COMMUNICATIONS TRAINING FOR SME AND MICRO BUSINESS OWNERS
If you’re looking to reshape your business marketing and communications Soul Business Development Programmes provide the perfect opportunity to devise a fresh approach.
The programme offers ideas, inspiration and motivation to communicate the value and purpose of your business and shape a targeted approach to win buy-in among your ideal audience.
The six-week programme looks like this:
Week 1 – Devise core messaging in line with your business character, values and purpose;
Week 2 – Identify your ideal target audience(s) and appropriate marketing methods to reach them;
Week 3 – Develop a reach and ripple out effect with digital marketing;
Week 4 – The power of PR, branding, video (user generate content) and photography;
Week 5 – Perfect the art of getting ‘out there’ to pitch and present business proposals and make speeches to raise the profile and reputation of you and your business;
Week 6 – Putting it altogether into a coherent plan and set of defined strategies. This will be presented to our ‘passing out’ panel who will advise on the next steps to take your business forward.
Challenges are added for delegates to work on away from the training meetings – including 20 different templates – to provide continuity, growth and progress throughout the programme culminating in a finished plan to relaunch the communications of your business.