The Soul Business marketing development programme brings the inspiration and motivation of CGM’s Soul Business ethos to life in a unique training experience.

The programme comprises six training sessions and provides a step by step grounding to develop contemporary marketing and communication knowledge, skills and strategies to boost their organisations and personal career prospects.

Challenges are added for delegates to work on away from the training meetings to provide continuity, growth and progress throughout the programme which culminates in a finished marketing plan to relaunch the communications of their business.


The Soul Business marketing development programme is ideal for:

Start-up business owners – wanting to shape a clear plan to market their new venture effectively

SME and micro business ownerslooking for a fresh approach to the marketing of their business

Midlands Engine manufacturers and service industry businesses needing to modernise their approach to PR, communications and marketing

Gen Z marketers – seeking to kick start their career with a specific employer

Delivered by members of the CGM training team, the programme provides a clear plan and set of strategies for delegates to develop their business and/or careers. Delegates will receive an assessment report and ‘passing out’ advice from the CGM team and our associates. 



The Soul Business Development programme focuses on why and how to do your marketing and communications not just what.

Attendees will learn how to:

– Shape a clear communications plan for their business

– Use character marketing to promote the values of their business to win buy-in

– Identify target audience(s) to develop a focused approach to winning business

– Devise digital marketing, brand awareness and PR strategies for lead generation

– Use video, photography and other audio-visual media in their marketing

– Choose the right marketing methods for their business and an understanding of metrics to measure your marketing activity.



For further information about the Soul Business marketing development programme call CGM on 01905 754336, email or contact us via our online enquiry form.