A blog – a book – a talk

And a better way of business life

Soul Business is CGM’s ethos to inspire, motivate and transform your thinking about PR, communications and marketing – and enjoy a better way of business life.

It is a consequential process based on solid principles that are designed to create, develop or redefine your own winning business (one that is capable of winning new business and also has a winning approach to business) by communicating your own vision, mission and values. 

Soul Business addresses the fundamental factors affecting modern business communications:

– The need to connect rather than merely communicate

– Plan, schedule and prioritise by putting the message ahead of methods

– Build trust as your No 1 priority

– Communicate with confidence, clarity and purpose

– Develop value-driven business relationships

– Win buy in to your mission, vision and values

– Provide a focused approach to marketing by inspiring, engaging and appealing to our target audience(s).

Most of all Soul Business is simply a better, more ethical, way of business life.

Soul business is brought to life in three main ways:


You can read our series of Soul Business blogs which explains our ten-step process to making Soul Business work for you.


We believe in Soul Business so much we’re publishing our own book – coming soon.


Condensed into a two hour talk – to regenerate the way you communicate – Chris Green’s Soul Business talk will provide inspiration and motivation to redefine the way you communicate – putting character, trust and values at centre stage so you can connect with your audience. Expect to be challenged but also to walk away with fresh ideas to reinvigorate your business.

The next talk is on Wednesday, June 5. Click here to book your seat.


To talk to us about bringing a Soul Business approach to your organisation call CGM on 01905 754336, email info@chrisgreenmedia.co.uk or make an online enquiry via our contact page