A blog – a book – a talk – development programme

And a better way of business life

Soul Business is CGM’s ethos to inspire, motivate and transform your thinking about PR, communications and marketing – and enjoy a better way of business life.

It is a consequential process based on solid principles that are designed to create, develop or redefine your own winning business (one that is capable of winning new business and also has a winning approach to business) by communicating your own vision, mission and values. 

Soul Business addresses the fundamental factors affecting modern business communications:

– The need to connect rather than merely communicate

– Plan, schedule and prioritise by putting the message ahead of methods

– Build trust as our No 1 priority

– Communicate with confidence, clarity and purpose

– Develop value-driven business relationships

– Win buy in to your mission, vision and values

– Provide a focused approach to marketing by inspiring, engaging and appealing to our target audience(s).

Most of all Soul Business is simply a better, more ethical, way of business life.

Soul business is brought to life in four main ways:


You can read our series of Soul Business blogs which explains our ten-step process to making Soul Business work for you.


We believe in Soul Business so much we’re publishing our own book – coming soon.


Condensed into a two hour talk – to regenerate the way you communicate – Chris Green’s Soul Business talk will provide inspiration and motivation to redefine the way you communicate – putting character, trust and values at centre stage so you can connect with your audience. Expect to be challenged but also to walk away with fresh ideas to reinvigorate your business.

The next talk is on Wednesday, December 5. Click here to book your seat.


Our unique Soul Business Marketing Development Programme brings the ideas, inspiration and motivation of Soul Business to life in a unique six-week training experience consisting one three-hour meeting per week.

It is designed for people who are new to marketing or need to learn or align with modern marketing methods and do so in a coherent and structured way.

This may include: 

Gen Z marketers – young people embarking on their marketing career who may also be in their first marketing role

Start-up businesses – people needing to create a clear plan to market their own business effectively

Midlands Engine businesses –  manufacturing and service businesses at the beating heart of UK industry who may need to modernise and utilise new PR, comms and marketing methods.

SME & micro business owners – looking for a fresh approach to marketing their existing business    

Based on one three-hour meeting for six consecutive weeks (Tuesday mornings) the programme enables you to:

– Shape a clear and structured communications plan for your business

– Add character to your marketing to win buy-in

– Identify your target audience(s) and develop a focused approach to winning business

– Devise digital marketing, brand awareness and PR strategies for lead generation  

– Learn valuable marketing skills

Delivered by members of the CGM training team, the programme will provide delegates with an overall plan, set of key strategies and the skills to develop their business or those they work for and/or their own careers.

Delegates will also receive an assessment report and ‘passing out’ advice from the CGM team and our associates. 

You can read further details, schedules, fees and ways to book for this course here.



To talk to us about bringing a Soul Business approach to your organisation call CGM on 01905 754336, email info@chrisgreenmedia.co.uk or make an online enquiry via our contact page